DATA

What is Data?

Data is a collection of facts, such as numbers, words, measurements, observations or even just descriptions of things.

Qualitative vs Quantitative

Data can be qualitative or quantitative.

• Qualitative data is descriptive information (it describes something)
• Quantitative data is numerical information (numbers)

Quantitative data can be Discrete or Continuous:

• Discrete data can only take certain values (like whole numbers)
• Continuous data can take any value (within a range)

More Examples

Qualitative:

• Your friends' favorite holiday destination
• The most common given names in your town
• How people describe the smell of a new perfume

Quantitative:

• Height (Continuous)
• Weight (Continuous)
• Petals on a flower (Discrete)
• Customers in a shop (Discrete)